03/ Evergreen home realty group
This Real State company was in need of a logo and a site, but wanted a design that communicated their values as well as a user experience that guided visitors to the next best steps in their journey.
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After brainstorming and putting all the ideas in paper, we realized that embracing the look and feel from the company’s location where the green areas are prominent where life and freshness is found in every corner. Evergreen Home Realty Group logo it has been built around the concept of Life it-self which emphasizes a holistic living and strong community ties.
It has been designed with the aim to symbolize the bright future of sustainable and serene living.
We hope to visualize a serious, but also humble representation as a carrier of the future homebuyers stories. Through the combination of all brand systems, the image of that pure radiance is recreated.
Microsite
The page layout was used to go into greater detail about how the micrcosite works. I used varied images set within an irregular grid to immerse the viewer. Some sections allow the viewer to dive deeper with added interactivity and motion to enhance the viewing experience.
Logo / UI & UX / prototype
Evergreen Home Realty Group it is a Real State firm located at Cedar Hill, TX. For such a serious and stablished industry it was imperative to reflect a strong, but approachable brand. We created a new logo and microsite, which communicated their mission and served as a content hub with custom articles, stories, and testimonials.
Real State itself is a formal industry and considered complicated, but exciting most of the time. Challenging to pick out the right images as too stock-looking photos would straight away degrade the quality of the design.