01/ Michaels
The Michaels Companies, Inc. is the largest arts and crafts specialty retailer in North America providing materials, project ideas and education for creative activities.
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Homepage
The Michaels homepage has had quite the evolution, emphasizing on the "story-telling" promos. It moved away from carousel banners and transitioned into pulling out those top tier banners into stories within the page. This execution has been very successful and has become our standard. The company has really leaned into this model for campaigns and promotional events as more of a mini takeover story, and applied the same strategy for those larger events into a full takeover that has been done in the past as in the “Lower Prices of the Season” campaign. With a new platform on the rise, these are practices we plan to carry through on to the new site since we believe they are the best step forward for the time being.
standard
The homepage is updated on a weekly basis. Each creative component is designed to scream Michaels throughout the page.
RED, WHITE AND BLuE
This is a Red, White and Blue story homepage take over based on the flag’s color and significance from top to bottom.
Lowest prices of the season
Based on the business forecasts and strategy, this is one of the strongest campaigns of the year.
landing pages
Collaborating with the development team by providing each component (banners, icons and images) we were able to create experiences for the Michaels customers, either to get deals, promote events and showcase the existing, or upcoming products and decor collections.
Affiliate Program
This page reflects all the benefits associated with the Michaels affiliate program. The creative direction was to make it relatable and fun to persuade people to join the program.
Art Contest
Michaels hosted a contest on during “Art Week”. The objective was to create an experience where Makers could have the opportunity to win prizes showcasing their talent.
PUROLATOR
The Purolator landing page purpose was to facilitate the information about it’s services and how customers could take advantage of the partnership by shopping and shipping.
Marketing Collateral
These assets have different placements across digital platforms, which requires different composition, focus points, and dimensions that go from email to interactive ads.
dIGITAL EXPERIENCES: WEB / social media / email / retail app
I’ve had the opportunity to collaborate, learn and grow. Being surrounded by an incredible team has challenged me to create a cohesive experience for our customers through all marketing digital collateral assets such as email, homepage, category pages, e-commerce, and the retail app.